Case Study:
Adobe Stock
The Brief:
While at Owen Jones, I was tasked with showing what Adobe Stock could do in the hands of a real creative. The goal was inspiring their existing user base while attracting new subscribers, across a sustained campaign of emails, ads, and digital content.
My Role:
The challenge was making Adobe Stock feel like a creative partner rather than a boring search engine. Every decision I made was in service of that idea: collage imagery that showed assets working in relationship, color stories that gave each campaign its own seasonal mood, intentional representation across body types and abilities, and motion treated as editorial rather than decorative. As Firefly entered the picture, I wove generative AI into the work as a demonstration of the future the platform was heading toward.
The output spanned campaign emails, landing pages, digital banners, Make It Happen webpages, and my Adobe MAX physical installation. The thread across all of it was curated, intentional creative thinking applied at scale.
Case Study Bonus:
Adobe MAX "Say it With" Banner
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Final Design
"Say it With" Banner at Adobe MAX 2024 in Miami
Our goal was to showcase the full breadth of assets available to Adobe Stock subscribers, and to create a scene to present them. This was a career first for me, and at 90 feet long, it was an unusual format.
After several rounds of conceptualization and testing different themes, I landed on a combination scene of sky>island>underwater that I designed from blank canvas to final product.
After several rounds of conceptualization and testing different themes, I landed on a combination scene of sky>island>underwater that I designed from blank canvas to final product.
I also designed a set of 10 column "clings" that showcased one downloadable Adobe Stock asset per cling.
These were installed adjacent to the larger banner.
The Results:
15,000+ attendees saw Adobe Stock represented through physical banner work at Adobe MAX 2024 in Miami.
32.5 million Adobe Stock subscribers reached through campaign emails, plus prospective subscribers actively in the funnel.
600 million assets available on Adobe Stock: a platform we helped market to millions of active creatives worldwide.