Case Study:
Jordan Brand
The Brief:
Jordan Brand needed a consistent creative presence across their biggest digital touchpoints: Jordan.com, the Nike App, and customer email and push campaigns. Owen Jones was the agency partner responsible for bringing that presence to life across every surface.
My Role:
On Jordan.com, I made the campaign-level design decisions: layout, visual hierarchy, and how each product story was told across the page. These were creative calls I owned from concept through delivery, designing around seasonal releases, Jordan family athletes, and campaign moments throughout the year.
In the Nike App, I translated that same campaign creative into the platform's format, curating visuals for app, email, and push touchpoints where brand consistency needed cohesion at high volume and fast turnaround. I also concepted and built custom animations from scratch to extend product stories through motion. 

Jordan.com homepages, and specialized sport landing pages

Nike App cards

Our biggest responsibility was to tell the story of the product within the larger Jordan ecosystem.

Working cross-functionally with developers, copywriters, and the client-side team, we designed story-forward campaign-led creative for use on Jordan.com and the Nike app.
My custom animated app card live on the Nike app
An animated and static app card
200e App Card
23E App Card
As my boss and mentor once said:
I used to have a goal that one million people would see something I designed.
Now, if ONLY one million people see what we make, we have failed.

App threads, where we told product story

The Results:
$7 billion in 2024 sales, up from $2.8 Billion in 2020, an increase that our work helped facilitate.
104M monthly visitors reached through Jordan.com campaign and brand pages.
89% of the US population is aware of the Jordan Brand, a legacy our work helped sustain digitally.
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