Case Study:
Jordan Brand
The Brief:
At Owen Jones, in collaboration with Jordan Brand Global Marketing, we designed across Jordan.com and the Nike App to balance product and brand story in a fast-paced, campaign-led environment.
My Role:
Using Figma, (formely Sketch and Xd) I adapted campaign visuals for web, email, and in-app cards and threads to bring dynamic brand storytelling
to mobile.
Apps used: Figma, Photoshop, Illustrator, After Effects, Sketch, Xd
to mobile.
Apps used: Figma, Photoshop, Illustrator, After Effects, Sketch, Xd
Jordan.com homepages, and specialized sport landing pages
Nike App cards
Our biggest responsibility was to tell the story of the product within the larger Jordan ecosystem.
Working cross-functionally with developers, copywriters, and the client-side team, we designed story-forward campaign-led creative for use on Jordan.com and the Nike app.
Working cross-functionally with developers, copywriters, and the client-side team, we designed story-forward campaign-led creative for use on Jordan.com and the Nike app.
My custom animated app card live on the Nike app
An animated and static app card
200e App Card
23E App Card
As my boss and mentor once said:
I used to have a goal that one million people would see something I designed.
Now, if ONLY one million people see what we make, we have failed.
Now, if ONLY one million people see what we make, we have failed.
App threads, where we told product story
The Results:
$7 billion in 2024 sales, up from $2.8 Billion in 2020, an increase that our work helped facilitate.
104M monthly visitors reached through Jordan.com campaign and brand pages.
89% of the US population is aware of the Jordan Brand, a legacy our work helped sustain digitally.