Case Study:
Walden Local
The Brief: 
Walden Local connects New England families with pasture-raised beef, pork, lamb, and fish sourced directly from small, sustainable farms in the region.

To help get the word out, Anchour designed a full suite of marketing materials spanning social, email, banner ads, and printed collateral.
My Role: 
At Anchour, I led design across Walden's social, email, banner ads, and printed collateral, owning everything from art direction and conceptualization, sometimes leveraging AI tools, through to final asset production in Figma and the Adobe Suite.

Apps used: Figma, Photoshop, InDesign, Canva, CapCut
Applying the brand
As design lead, I found no shortage of opportunities to stretch the brand. My focus was rooted in keeping it cohesive while always pushing it somewhere new. 
Emails
One of my areas of great experience, I found both bold and nuanced ways to put the brand forward through email design.
I was responsible for the visual concept through final production, with an emphasis on showcasing delicious, sustainable products that customers have come to expect.
Paid Social
Keeping socials on-trend was key to spreading the word about the Walden Way. Using a litany of formats and mediums, I pushed the brand into visually fresh territory, while keeping the messaging top-of-mind.
Banners
I was also responsible for multiple sets of quarterly digital banners. Similar to socials and email, the visuals aimed to showcase the quality that customers' dollar goes toward — both in the product, and the good it does for the earth.
Beer Can Labels
In another career-first project: I was tasked with pushing forward some concepts for a Walden x Lamplighter beer label. The design utilized an enlarged icon from Walden's brand book, paired with a contrasting cream color that makes the can memorable for all.
The Results:
24,000+ member households reached through consistent email, social, and banner campaigns across the Northeast.
50+ independent family farms across the Northeast: a mission our marketing brought to life for members across the region.
12 years in business: A brand built on community trust, with design work that kept it fresh and on-mission through sustained growth.
↑Back to Top