Walden Local
At Anchour, I led design of Walden's social, email, banner ads, and printed collateral.
The Walden Mission is to connect New England families with pasture-raised beef, pork, lamb, fish, and groceries sourced directly from small, sustainable farms in
the region.
the region.
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Applying the brand
As design lead, I found no shortage of opportunities to stretch the brand. My focus was rooted in keeping it cohesive while always pushing it somewhere new.
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Emails
One of my areas of great experience, I found both bold and nuanced ways to put the brand forward through email design.
I was responsible for the visual concept through final production, with an emphasis on showcasing delicious, sustainable products that customers have come to expect.
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Paid Social
Keeping socials on-trend was key to spreading the word about the Walden Way. Using a litany of formats and mediums, I pushed the brand into visually fresh territory, while keeping the messaging top-of-mind.
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Banners
I was also responsible for multiple sets of quarterly digital banners. Similar to socials and email, the visuals aimed to showcase the quality that customers' dollar goes toward — both in the product, and the good it does for the earth.
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Beer Can Labels
In another career-first project: I was tasked with pushing forward some concepts for a Walden x Lamplighter beer label. The design utilized an enlarged icon from Walden's brand book, paired with a contrasting cream color that makes the can memorable for all.
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